From Invisible to 15+ Inbound Leads: How Visit Canada Beat the OTAs
A 7-person tourism agency competing against TripAdvisor and Expedia. No content team, no SEO experience, and no time to learn. 100 days later, travellers were finding them first.
Stefan Mercier
Founder & CEO, Visit Canada
Industry
Tourism & Hospitality
Timeline
100 Days (Apr – Jul)
0x
Traffic Growth
0x
More Pageviews
0+
Inbound Leads
0
Articles Published
0 days
Time to Results
A couple from Munich booked a full Rocky Mountain itinerary after reading one of our guides. They told us they almost went with Booking.com, but our article convinced them to book direct. I didn't write that article. I didn't even know it existed until the booking came in.
Stefan Mercier, Founder & CEO · Visit Canada
Competing Against
the OTA Giants
Visit Canada has been curating Canadian travel experiences for over a decade. Their Rocky Mountain itineraries are considered among the best in the country: hand-picked lodges, local guides, routes that don't appear in any guidebook. But online, they didn't exist.
Every destination search ("best time to visit Banff," "Canadian Rockies itinerary," "Nova Scotia road trip") was dominated by TripAdvisor, Expedia, and Lonely Planet. Visit Canada's website didn't appear in the first five pages of Google.
Stefan runs a 7-person team. There was no content department, no SEO hire on the horizon, and no bandwidth to learn it. They were spending $4,000+/month on Google Ads just to appear for their own brand terms, and every unbranded search sent potential customers straight to OTA booking pages.
Organic Visibility
Near Zero
Monthly Ad Spend
$4,000+
Page 1 Rankings
0 keywords
Organic Inbound Leads
Negligible
"I knew we needed content. But I'm running tours, managing suppliers, answering emails at midnight. I don't have time to write blog posts, let alone figure out SEO."
40 Articles. Zero Hours From Stefan.
Stefan didn't write a single article, join a weekly status call, or approve a content calendar. Evergrow's AI agents handled everything, from research to ranking. He kept running his business.
Deep Market Intelligence
Evergrow's AI agents analysed 2,400+ travel-related search queries, mapped competitor content gaps across TripAdvisor, Lonely Planet, and Expedia, and identified the 40 highest-value topics where Visit Canada could realistically win page one. Not 500 topics. 40. The ones that actually drive bookings.
Authority Content at Scale
Published 40 long-form travel guides and destination articles, each averaging 3,500+ words of deeply researched, traveller-first content. Every article was optimized for both Google search and AI answer engines like ChatGPT and Perplexity. Stefan didn't review a single draft.
Optimization & Growth Loop
As articles began ranking, evergrow's optimization agents monitored performance, automatically updated underperforming sections, and strengthened internal linking across the content hub. No check-ins, no reporting calls. Stefan found out the strategy was working when the booking enquiries started arriving.
The Numbers Speak for Themselves
From April to July, Visit Canada's organic performance transformed across every metric that matters.
PAGEVIEWS VS UNIQUE VISITORS
April – July · Visit Canada
MONTHLY TRAFFIC BREAKDOWN
April
11,404 pageviews
May
16,977 pageviews
June
22,074 pageviews
July
51,812 pageviews
+354% growth from April to July
UNIQUE VISITOR GROWTH
+583% unique visitors in 100 days
Ready to Own
Page One?
Visit Canada went from invisible to owning page one in 100 days. Your industry has the same opportunity, and every day you wait, a competitor's article is being read by your next customer.
SEE HOW IT WORKS FOR YOU