A Video Tool Creators Needed but Could Not Find
Keyframe built the platform to turn raw footage into studio-quality talking head videos in minutes. The product was ready. The inbound pipeline wasn't.
Utsav Jain
Founder & CEO, Keyframe
Industry
B2B SaaS
Result
7–10 Leads / Month
7–10
Qualified Inbound Leads / Month
200K+
Monthly Impressions
$0
Spent on Advertising
We had a great product and zero inbound. Evergrow changed that. Now the right buyers find us before we even have to reach out, and they arrive already knowing what Keyframe does and why they need it.
Utsav Jain, Founder & CEO · Keyframe
A Platform Buyers Needed but Could Not Find
Behind every piece of video content is a team dealing with missed deadlines, scattered tools, and hours lost to manual editing. Keyframe was built to solve exactly that, an AI-powered platform that takes raw talking head footage and delivers a clean, branded, publish-ready video in minutes.
The product was strong. Early users responded well. But content creators, marketing teams, and agencies were searching for solutions like Keyframe over thousands of times every month, "AI talking head video editor," "automated video editing software," "talking head video tool for teams," "how to edit talking head videos faster." The exact queries that signal real buying intent. Keyframe's website showed up for none of them.
The website was generating zero inbound leads. Growth depended entirely on channels that delivered inconsistent and unpredictable results. Paid advertising was not a viable path, the B2B video software market is crowded, CPCs are high, and wasted clicks drain budget without building anything durable. Utsav needed a pipeline that didn't require constant spend to keep running.
Two gaps stood in the way. First, no content existed to attract buyers. Keyframe had deep expertise in video production workflows and AI editing, but none of it was visible to people actively searching. Second, the website wasn't structured for discovery on Google or AI tools like ChatGPT, Perplexity, or Gemini, the places where buyers increasingly begin their research.
Closing the Gap Between How Keyframe Talked and How Buyers Searched
Keyframe's team was focused on building the product and onboarding early users. They didn't have time to become content marketers. What they needed was simple: a website that could do what their best product demos already did, explain exactly why Keyframe exists, who it's for, and why it works better than stitching together generic tools.
That started with deep understanding. Brand Memory mapped the full landscape of Keyframe's market, from product capabilities across automated editing, caption generation, branding consistency, and talking head workflows to the language creators and marketing teams use when researching video tools. It closed the gap between how Keyframe described itself and how the market actually searched.
With that foundation in place, hundreds of pages went live on Keyframe's website. Each one answered a specific question that content creators, social media managers, and video production teams ask before they choose a tool.
Some pages were educational, introducing AI-powered video workflows to teams still editing frame-by-frame in legacy software. Others were practical comparison guides showing how Keyframe stacks up against manual editing and competing tools. The most targeted were segment-specific resources: a marketing agency evaluating batch video production landed somewhere different than a solo creator researching caption automation.
None of this required heavy lift from Keyframe's team. No draft reviews. No content calendars. No weekly status meetings. Authority was reinforced across trusted creator economy and B2B software publications so that both Google and AI tools like ChatGPT and Perplexity recognized Keyframe as a credible answer, not just another vendor, but a reliable source.
7–10 Qualified Leads Every Month From a Website That Used to Get 155 Visitors
Within the first 3 months, all pages were live and the site was restructured so buyers and AI tools could find every one of them. The first leads came through the contact form before the quarter was out.
By month 6, Keyframe's website was attracting the right audience. Impressions grew from 4,150 to over 200,000 as Keyframe's content began appearing consistently when creators and marketing teams researched video editing solutions. By month 8, a targeted refresh on high-intent evaluation pages brought in decision-makers actively comparing tools. That single refresh cycle drove a wave of qualified inquiries from prospects who had read multiple pages and reached out ready for sales conversations.
By month 11, the compounding effect kicked in, and it has not stopped.
In B2B SaaS, you don't need a million visitors. You need the right ones. When every deal is a recurring contract with a team or agency, 7–10 qualified leads per month from the website builds a pipeline that transforms a quarter. And when a marketing manager asks ChatGPT "what is the best AI talking head video editor" or searches Google for "automated video editing software for teams," Keyframe appears.
The content is not a campaign that expires. It is infrastructure that compounds. Month 11 is better than month 7. Month 18 will be better than month 11.
evergrow for Keyframe
- 7–10 qualified inbound leads per month from content creators and marketing teams
- Built a consistent inbound pipeline from high-intent B2B video software buyers
- $0 spent on advertising
You Are One Call
Away From 3x Revenue.
Keyframe went from zero inbound to 7–10 qualified leads every month. Your buyers are searching right now, and every day without content is a deal your competitor closes instead.
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